Lead Generation: 5 useful tips for success

Lead Generation: 5 useful tips for success

In the digital marketing landscape, lead generation is the beating heart of any strategy that aims to build and retain customers. It is a multifaceted process involving multiple steps and channels, all of which are crucial to nurturing your sales funnel and creating a...
Virtual tours: what they are and why they help your business

Virtual tours: what they are and why they help your business

The world of digital marketing is undergoing a momentous transformation thanks to the advent of virtual tours. These innovative immersive experiences are revolutionizing the way companies present themselves to their customers online. In this article, we will find out...

DEM and newsletters: how to avoid getting into spam

When embarking on the path of email marketing, with DEMs and newsletters, many questions arise. Key issues include accurately identifying the recipient list and choosing the appropriate sending platform to avoid overloading mailboxes. However, the most frequent doubt...

Creative Enterprises Fund 2022

What is the Creative Enterprise Fund and who is eligible? The Creative Enterprises Fund disbursed in 22 is the Creative SMEs fund disbursed by Invitalia, the national development agency owned by the Minister of Economy. The Creative Enterprise Fund is a grant of up to...
Is Google Analytics illegal? What to do?

Is Google Analytics illegal? What to do?

News breaks on June 23 that an Italian company has been warned by the Privacy Guarantor for setting up Google Analytics on its site in a way that does not comply with GDPR regulations. The Italian Privacy Guarantor, with this measure has thus taken a stand against the...
New regulations on cookie management

New regulations on cookie management

The Data Protection Authority has published (Official Gazette No. 163, July 9, 2021). The Guidelines on cookies and other tracking tools adopted on websites (June 10, 2021), aiming to strengthen users’ decision-making power regarding the use of their personal...